# Automation Analytics

> Track an automation's start, click and unsubscribe rates and invitation performance.

Source: https://support.amazeful.com/campaigns/automations-overview/automation-analytics
Documentation index: https://support.amazeful.com/llms.txt

## Automation performance

* **Start rate** - is the number of contacts the automation has started to follow up.
* **Click rate** - is the number of contacts which interacted with the email or SMS text message received.
* **Unsubscribe rate** - is the number of contacts followed up by the automation which unsubscribed.

<figure><img src="https://support.amazeful.com/files/h0MY1e9HQlJzM0rwCwak.webp" alt=""><figcaption></figcaption></figure>

### Activity by date

### Invitation performance

This is an overview on how the automation invitations are performing.

<figure><img src="https://support.amazeful.com/files/dhBqR48YWAZupcvLPcgY.webp" alt=""><figcaption></figcaption></figure>

### Connected form

The form that is connected to this automation. You can also check the form analysis by clicking on the **View Report** button.

<figure><img src="https://support.amazeful.com/files/qTrjyfGZ0njVMNURBNP0.webp" alt=""><figcaption></figcaption></figure>

### Contacts reached

See all the contacts reached by the campaign and their status and interaction level.

<figure><img src="https://support.amazeful.com/files/8FOfw0LSj3hriYC5MK4a.webp" alt=""><figcaption></figcaption></figure>